The Manifesto

FAITH IS AN ACT OF REBELLION

The modern world is suffocating in conformity. It demands you bow to hollow idols—the algorithm, the trend, and the status quo. It wants you soft. It wants you silent. It has turned the human spirit into a marketplace of cheap applause.

We refuse to be bought. As it is written: "My house shall be called a house of prayer, but you make it a den of robbers." (Matthew 21:13).

To stand for something pure in a den of thieves isn't just "faith." It is an overturning of tables.

CHRIST’S COWBOY is the refusal to be sold. We do not negotiate with a culture that trades the sacred for the temporary. We know that there is "a time for war, and a time for peace" (Ecclesiastes 3:8)—and this is the time to stand.

We don't design for the crowd. We design for the outliers—the men willing to drive out the compromise. We follow the example of the One who, "making a whip of cords, drove them all out of the temple... and overturned their tables."(John 2:15).

Passive faith is dead faith. We are driven by a singular fire: "Zeal for your house will consume me." (John 2:17).

This is luxury basics for the spirit. Heavyweight cottons that can take a beating. Denim that remembers the journey. Designs that speak truth without saying a word. We forge these garments because the burden of conviction is heavy, and we refuse to wear the costumes of a soft generation.

Welcome to the resistance. Welcome to Christ’s Cowboy.